How to Grow on Instagram in 5 Simple Steps

Have you ever wondered how popular accounts on Instagram grow so fast? How is it that some accounts just fall into the 1k, 10k, or even 100k+ follower range overnight? Well, in this article, we'll teach you how to grow your Instagram followers in 5 simple steps, no sketchy bots or tactics, just good old-growth and marketing strategies.

We here at Junglepresets have grown our Instagram account to over 30,000 followers in just a few months, using our 5-step framework. While we are a company, this framework works just as well for personal brands, startups, non-profits, really all types of accounts. Without further a do, let's get into it. 

1. Set your goals

The first step to building a huge audience on Instagram is to set your goals. Most people skip this step and go directly into implementing growth hacks, this is a HUGE mistake! "Without a goal, you can't score" so giving yourself clear goals, will make this entire process so much easier. When you know steps to success, you’re more likely to stick with them and succeed. In the industry, this is known as quant based marketing, meaning you reverse engineer your success. Start with your goals, when you wan't to achieve them, the steps to do so, etc... The second part of quant based marketing is to always track your progress. Are you on track to achieve your goals? How many followers do you need to reach your goal? Have you sticked to your content schedule? You should be asking yourselves these types of questions frequently.
When you've completed this step, feel free to move on to the next ones. 

2. Know your audience

The second step to growing your audience is to know your audience inside and out. Whether it's a small group of friends or a larger audience, understanding and catering to your audience can make a huge difference, if you don't create content that is specifically designed for your audience, your posts won't get shared, and wont turn visitors into followers. Opposite of this, creating content that is made for your target audience could go viral, and turn potential followers into active participants of your community. Tapping into the right audience requires asking yourself a few important questions: What do they care about? What are their wants, needs and problems? Identify opportunities to connect with them in a way that appeals to them and helps them grow as a person or brand, depending on who you are targeting. You want to become the go-to resource for your niche. That way you have more people wanting to follow your work and feel connected to you. 

3. Be consistent

Once you get going, its very important to stay consistent. When you start getting results and posting consistently, people will start trusting you and giving you their attention. The key to Instagram success is consistency — meaning posting every day, or every other day, frequently posting stories, reels, IGTVs etc.. One of the toughest parts of growing your journey on Instagram is keeping your momentum going when things slow down. The best way to handle this is to take small, action-oriented steps each day. Keep posting valuable, shareable, interesting content, and over time more followers will come. 

4. Engage, engage, engage

It is often difficult to stand out in a crowded market. But if you understand how to engage with your audience on Instagram, you’ll find it easier to find new followers and expand your reach. By commenting on other accounts in your niche, answering any questions you see in your comment section, or even DM'ing your followers can be incredibly valuable. Nevertheless, be mindful of not spamming, leave valuable, interesting or entertaining comments and DM's, don't just spam the comment section asking for followers. 

5. Create amazing photos

Every day thousands of people share pictures of their lives, food, holidays, and just about anything else they can get their hands on. The challenge is truly posting great quality photos. It doesn't need to be big or sophisticated - simply a good looking picture, can do the trick. Be mindful of how your feed looks, do the colors align, is it consistent, or is it cluttered and unorganised aesthetically. One trick to get amazing photos with little time and effort, is by using presets. Presets, are sort of like Instagram filters, just a whole lot better and with a lot more variety. You can check out our presets here.