If you’ve spent any time on Instagram, you might have come across the account of @ellvitz.
Elliot has grown a large online following, and has been able to work with huge brands like Canon, Boosted Boards, MVMT, DJI and music groups like the Chainsmokers. We recently had a chat with Elliot and asked him a few questions about his photography.
Hey Elliot, tell us a little bit about yourselves.
Hey! So… I’m a full-time photographer, videographer and social media marketing manager. I’ve been working within the industry for the last 6 years. I started back when I was in secondary school here in the UK and It’s just grown and grown and grown since! I absolutely love what I do, and I wouldn’t at all change it for the world. It’s my dream job!
How did you learn photography?
From a very young age I’ve always been around cameras, my parents were always filming me and photographing me throughout me growing up and I guess I kind of adopted that into my own life. From taking mini kids cameras on school trips with me, making stop motion ‘movies’ with my Lego figures, it’s always been there throughout my life.
I guess when it really got serious was when I was in my teenage years, I was making YouTube videos as a hobby while in school and that developed into the more freelance side of things from there. Shooting local bands and concerts, taking my camera with me on family holidays and eventually I ended up starting to make somewhat decent money for my age freelancing through school. I reinvested all my money into better equipment and always continued to network with as many people as I could so that once I left education completely, I’m now pretty much doing my dream job at (just turned) 20 years old!
What equipment do you shoot with?
In terms of the equipment I use, I’ve always been an avid canon fan. There was a period where I tried out Sony, but it never completely felt right for me. At the moment I currently shoot on the Canon 1DX Mark 2 with a handful of lenses, the main one being the 16–35 2.8 Hands down my favourite lens.
What would be your advice for young aspiring photographers or freelancers?
Being in front of the right people at the right time gets you places. But we never know when that right time is so all I can say is network, network, network. I always like to say that your network is your net worth. A person with a strong contact list can get any job done and if you know the right people, opportunity will come your way. Of course, in combination with hard work, unique content and determination but a lot of people think short term and don’t look into networking relationships with people.
How are you able to work with such large brands?
This very much links back to my previous point, it’s about making that jump and believing in yourself to put yourself in front of these brands or their marketing teams. Nobody will believe in yourself as much as you do so if you don’t trust yourself to go out and form these relationships, speak to the people, prove your worth then you’ll never see the opportunities come from them. It’s all about showing them what you bring to the table and why that benefits them. Over deliver, show them value, build relationship and then once brand will lead to another and another.
How has Covid impacted your work?
I think I can say that I was one of the lucky ones throughout covid, I’ve always been a big believer in not having all my eggs in 1 basket and diversifying my income so if one or 2 fall off, I’m still okay. This is where my brand management and marketing comes in, alongside photography and video production, I specialise in online brand building and building a solidified online presence for brands that are struggling to break into the world of social media. This means taking care of their graphics-based work, account management, social channel growth and engaging with their community essentially leaving their accounts running and growing nicely while they take care of the business side of things. So, because of this, work has kind of just kept ticking over for me because brands were focusing more and more on social media and ecommerce and they needed the online presence to keep revenue flowing.
How do you deal with a creative block?
I’m lucky that I don’t really get creative block half as often as I used to! I think going back to what I said before, me having multiple income sources keeps my mind distracted enough so that I can’t overthink my creative decisions and what happens just happens and I let everything flow out onto the timeline. Another huge thing for me is driving… For me this helped me so much because it’s the only time where I’m completely disconnected from the digital world, it’s just me and my car driving through country lanes. Really gives me time to clear my thoughts and go back to my desk with a fresh set of eyes.
What’s your favourite photo or film you’ve ever taken?
Favourite photo I’ve ever taken 100% must be the one of my friends (@Jaye & @Knight) Lamborghinis speeding through the country lanes hanging out of the back of my friend’s car. I remember once I took it we pulled over straight away and we all were blown away by it. I’m still planning to get it printed and framed but I just haven’t got around to it yet. Hands down my favourite photo I’ve ever taken. I love photography, I love supercars and it was a fun process getting the shot!
What are the habits that keep you successful?
For me its constantly having goals set. Long term, short term, physical, mental, financial, creative… everything. I’m incredibly goal driven so whenever I have set myself a target to get things done, I won’t stop pushing until its done. I mean, a prime example is right now ha-ha, its currently 4AM and this was the last thing on my to do list and I told myself that I wasn’t sleeping until I had done it!
What are your plans for the rest of the year?
Plans for the rest of the year? Most definitely just continuing as I am, crossing off goals as the year progresses. In terms of travel currently it’s just a case of seeing what countries are accepting travel again and basing it on that. A few places I have my eyes on are Madeira, Greece, New York, Dubai as usual towards the end of the year and hopefully Bali and other parts of Asia by that point! Who even knows anymore? Either way, onwards and upwards!